SHORE Lagos by Sailors Unveils New Vision for Premium Waterfront Hospitality in Africa
...ÀÁJÒ Hospitality Group introduces a refined waterfront lifestyle destination designed to elevate hospitality, dining, entertainment and experiential leisure in Lagos
LAGOS, NIGERIA — August 12, 2026 — ÀÁJÒ Hospitality Group is unveiling a new chapter in premium waterfront hospitality with the transformation of SHORE Lagos by Sailors, a destination designed to bring together refined hospitality, contemporary dining, curated entertainment and distinctive waterfront experiences in the heart of Lekki Phase 1.
Building on the heritage of Sailors Lounge on Admiralty Road, SHORE Lagos by Sailors represents a significant evolution of the destination — moving beyond the traditional definition of a restaurant or nightlife venue to create a sophisticated hospitality and lifestyle experience shaped around service, quality, atmosphere and genuine human connection.
The transformation forms part of ÀÁJÒ Hospitality Group’s broader ambition to develop and operate hospitality experiences that meet internationally recognised standards while remaining deeply connected to the character, energy and culture of Africa.
“SHORE is not simply a refurbishment of Sailors. It is a completely new hospitality experience.”
Speaking on the UNCORK-NG Podcast during an episode titled “Introducing SHORE – Lagos’ New Waterfront Experience,” Seemon Manimel, Group General Manager of ÀÁJÒ Hospitality Group, outlined the thinking behind the transformation and the group’s broader vision for the future of African hospitality.
“Lagos has the energy, creativity and talent to create hospitality experiences that can stand confidently alongside leading destinations anywhere in the world,” said Manimel. “Our responsibility is to create the standards, culture and experiences that allow that potential to become reality.”
A New Expression of Waterfront Hospitality
At SHORE Lagos by Sailors, the waterfront setting is only the beginning.
The destination has been conceived around a complete guest journey, bringing together design, service, food, beverages, music, entertainment, privacy and personalised attention within a single hospitality environment.
The objective is to create a place where guests can enjoy an exceptional meal, meet for business, celebrate an important occasion, unwind with friends, host an event or simply spend time by the water — without compromising on comfort, service or quality.
The experience is intentionally sophisticated without becoming formal, allowing SHORE to appeal to a diverse range of guests and occasions.
Music forms an important part of that environment and will be thoughtfully curated to complement the guest experience rather than dominate it. The beverage programme similarly focuses on quality, variety and responsible enjoyment, with wines, cocktails and premium selections designed to suit different occasions and preferences.
Service at the Heart of the Experience
For ÀÁJÒ Hospitality Group, the defining characteristic of a premium hospitality experience is not simply the physical environment. It is the people who bring that environment to life.
This philosophy is reflected in the group’s investment in ÀÁJÒ Academy, a dedicated platform for hospitality learning, professional development and talent advancement.
Through structured training and continuous development, ÀÁJÒ Academy is designed to strengthen the technical capabilities, leadership skills and service culture of hospitality professionals while creating clearer pathways for career growth within the industry.
The philosophy is closely connected to the meaning behind the name ÀÁJÒ, a Yoruba word associated with contribution and collective participation.
“Our name represents what we believe hospitality should be about — contribution,” said Manimel. “We want to contribute to the industry, contribute to people’s careers, contribute to the communities in which we operate and ultimately contribute to the development of African hospitality.”
For ÀÁJÒ Hospitality Group, world-class hospitality begins with world-class people.
Designed for Business, Leisure and Celebration
SHORE Lagos by Sailors has been developed to serve a broad spectrum of premium hospitality occasions.
The destination provides an environment for; Executive and corporate gatherings, Business meetings and private dining, Product launches and brand activations, Private celebrations ,Social events and special occasions, Premium entertainment experiences, VIP and private gatherings, Corporate hospitality, Waterfront leisure experiences.
The destination’s waterfront setting also creates opportunities for future collaborations involving yacht experiences, private boat excursions and integrated waterfront leisure, further expanding the possibilities for guests seeking a distinctive Lagos experience.
This convergence of hospitality, dining, entertainment, business and leisure reflects the changing expectations of today’s hospitality consumer.
Guests increasingly seek destinations that provide more than a single service. They want places where they can eat, connect, celebrate, work, relax and create memorable experiences within one environment.
SHORE has been designed around that understanding.
Lagos as a Global Hospitality Destination
Lagos continues to establish itself as one of Africa’s most dynamic centres for business, culture, entertainment, fashion, music and tourism.
As the city continues to evolve, so too does the expectation for hospitality experiences capable of serving an increasingly sophisticated local and international audience.
SHORE Lagos by Sailors is designed to be part of that evolution.
The ambition is not to replicate established hospitality concepts from London, Dubai, New York, Cape Town or other international destinations.
Instead, ÀÁJÒ Hospitality Group believes Lagos can develop its own distinctive expression of premium hospitality — one that combines international service discipline with African warmth, Nigerian creativity and the unmistakable energy of Lagos.
“We don’t want to copy the world,” said Manimel. “We want to demonstrate what African hospitality can look like when we combine international standards with our own identity, our own people and our own way of creating experiences.”
Building the Next Generation of African Hospitality
The development of SHORE forms part of ÀÁJÒ Hospitality Group’s wider ambition to build a hospitality platform with a long-term focus on people, performance, innovation and sustainable growth.
The group is developing capabilities across hospitality management, operations, talent development, advisory services and hospitality education, with the objective of creating a platform capable of supporting the growth of hospitality businesses across Nigeria and, ultimately, the wider African market.
At the centre of this strategy is a belief that Africa’s hospitality opportunity will be defined not only by the number of hotels, restaurants and lifestyle destinations it develops, but by the quality of the professionals who operate them.
ÀÁJÒ Hospitality Group intends to play an active role in that development.
The SHORE Experience
For guests, however, the most important measure will remain simple: the experience.
From the moment a guest arrives to the final interaction of the evening, every element of SHORE Lagos by Sailors is intended to feel considered, welcoming and distinctive.
The setting provides the backdrop.
The design creates the atmosphere.
The food and beverage programme creates discovery.
The music creates the mood.
But ultimately, it is the people and the service that define the experience.
That is the standard SHORE Lagos by Sailors is setting for itself.
As Lagos continues its emergence as a leading African lifestyle and business destination, SHORE aims to become part of the city’s next generation of premium hospitality experiences — a destination where the waterfront meets contemporary African hospitality, and where international standards meet genuine Lagos character.
About SHORE Lagos by Sailors
SHORE Lagos by Sailors is a premium waterfront hospitality and lifestyle destination located on Admiralty Road, Lekki Phase 1, Lagos, Nigeria.
Building on the heritage of Sailors Lounge, SHORE represents a comprehensive transformation of the destination, combining refined interiors, waterfront views, premium dining and beverages, curated entertainment, VIP experiences and professional hospitality service.
Designed for leisure, corporate hospitality, private events and social experiences, SHORE provides a versatile setting for executive gatherings, celebrations, dinners, brand activations, entertainment and waterfront leisure.
SHORE Lagos by Sailors is part of ÀÁJÒ Hospitality Group, an emerging African hospitality platform focused on creating, operating and developing distinctive hospitality experiences while investing in people, professional standards and the long-term growth of the African hospitality industry.
About ÀÁJÒ Hospitality Group
ÀÁJÒ Hospitality Group is an African hospitality platform focused on creating and operating distinctive hospitality experiences across accommodation, dining, lifestyle, leisure and related hospitality services.
Rooted in the philosophy “We genuinely care,” ÀÁJÒ combines international hospitality standards with African identity, local insight and a strong focus on people development.
Through its hospitality operations, advisory capabilities and ÀÁJÒ Academy, the group is committed to developing hospitality professionals, strengthening service culture and contributing to the continued evolution of African hospitality.
ÀÁJÒ’s ambition is simple:
To build hospitality experiences that Africa can be proud of — and the world can recognise.
